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Hustle Butter Tattoo
Visual identity and custom type for a tattoo aftercare cream

Real never fades

Treating a tattoo as a work of art that is meant to last forever, being part of a dynamic artist community in USA, promoting talent and tattoo culture. Hustle Butter is all that. They make high quality skin-nourishing cream for tattoo aftercare that keeps tattoo art vivid, preserving it as it should.

This vision is brought to life with a custom typeface “Hustle Butter Blackletter,” vivid monochromatic colour scheme, product 3D model and street art elements that reference vividness of NYC life.

That’s all, folks!