Momentum by Many
The digital health sector is a space for medical innovation without barriers. It allows for sharing data more freely, gathering ideas from diverse teams, and growing fast.
Barcelona Health Hub is a large digital health association located in Barcelona. It connects startups, health institutions, corporations, and other industry players in the sector. Its power is in the growing network, allowing synergy and collaboration among like-minded people. The new identity embraces that feeling of innovative ideation and growth of the moving community of medical visionaries.
Digital Potential
Digital health is vastly diverse, from robots to big-data software. Some companies are disruptive and bold, others are bureaucratic and rooted. This diversity powers the synergy but makes it a challenge to bring everything under one umbrella. The strategic challenge was to find a shared vision and communicate it with clarity, contrasting with the usual medical rigidity.
The Place To Be
BHH is the place to be for digital-health teams. It’s where people meet and collaborate, moving the sector. The brand experience celebrates that and aims to get the teams involved, share ideas freely, find their people and new opportunities. This synergetic power moves innovation. Therefore it was given the name “Momentum by Many.”
The logo is a bold symbol, implying innovativeness and ingenuity rather than conformance to norms and being rooted at the same time. It is followed by a vivid neon colour palette and illustrative elements that embody synergy, community and digitisation. The typeface plays along by combining bold, straight and mild, rounded forms, indicating innovation while acknowledging that medicine is no joke.
Network
Being enthusiastic, looking into the future and acknowledging the present, moved by united, visionary teams. These are the new BHH brand principles that inspire the it across all BHH communications and different channels: inviting people to events, sharing knowledge and news and revealing opportunities.
That’s all, folks!
