Student media about economy, investment, and startups — in Telegram. I was leading the project in it’s first 4 months of existaning.
The goal — is to increase financial literacy of students at the HSE university.
Problem. Students tend to find financial topics boring. They are difficult to understand and the value you get from doing it is unclear.
Solution. We were choosing financial topics that have some relation to young people in general and students in particular:
We aimed to explain these topics as easy as possible. We established different formats, suited best for each kind of topics:
Part of the strategy was to put people at ease — show that the authors aren’t snobs, they are simple students, like the readers. So we aimed to make the illustrations fun and silly:
MoneyGum on Telegram
The media is still operating — for 3 years already.
Makar Polovinka 2018...2024